Product, price, promotion, place, and people. Unlock the power of marketing and sales, and drive business success in the digital age.

The core of marketing and sales is customer needs. Marketing and sales revolve around identifying customers, understanding their interests, and satisfying their needs. This degree opens doors to multiple opportunities such as advertising, retailing, personal selling, market research, and public relations. 

What You’ll Learn

As a student in the program, you will learn traditional marketing concepts, sales techniques, and research practices. You’ll also learn how to develop actionable reports such as those found in market research and a marketing plan.

Key knowledge areas and skills include:

• Sales management 
• Marketing management
• Customer behavior
• B-2-B marketing 
• Advertising and public relations
• Innovation and new product development 

Career Prospects

As a marketing and sales major, you’ll have the skills necessary to work in sales and promotion, brand and product management, market research, retail, purchasing, banking, insurance, real estate, and hospitality.