Hellenic American University’s new Certificate in Selling Strategies and Practices is now available to sales force professionals looking for growth in their sales careers.
After completing the certificate you can continue later with the remaining 6 courses to earn the M.S. in Sales Management degree.
Structure of the Certificate Program
You earn the certificate by successfully completing the following 3-credit courses from the M.S. in Sales Management program:
- Sales Strategies and Practices
- B2B and B2C Marketing and Sales
- Export Marketing and Sales
- Artificial Intelligence in Sales Management
Total credit hours: 12.
Modality: Classes are held onsite with an option to attend sessions online.
Admissions criteria: See graduate programs criteria as set by the University.
Certificate Objectives
- Provide advanced knowledge and understanding of domestic and export sales management.
- Develop problem-solving skills in the context of sales force management.
- Develop the ability to reflect on real life sales management cases.
- Enhance critical reasoning in sales management.
- Enhance understanding of the export sales environment.
- Develop awareness of and appreciation for cross-cultural communication.
Certificate Learning Outcomes
On completing the program, you will be able to:
- Effectively implement sales strategies and practices in both domestic and international markets.
- Communicate and negotiate effectively and efficiently in the context of sales force management.
- Effectively manage sales force.
Strengths of the Certificate Program
Real-World Learning
Course material is enriched with case studies developed with companies in local and global markets and with guest sessions and talks led by experienced professionals in the field.
Practice-Based
The four courses include hands-on assignments that give you experience in applying concepts, methods, and tools to solve challenges commonly encountered in local and international sales strategies and practices.
Tailored for Working Professionals
You will be able to continue working while studying in the program since classes meet evenings daily from 19:00-22:00.
Expert Faculty and One-on-One Mentoring
The program is taught by a faculty of internationally educated business scholars and researchers, who are joined by a team of expert practitioners in fields such as sales data analysis, leadership and coaching, and business communications.
With your faculty mentor, student-centered teaching, and small-sized classes, you’ll receive individual attention to your needs and the opportunities to develop your talents and strengths.
Who is it for
The certificate is an ideal career development move for sales professionals such as:
- Inside sales reps
- Customer service officers
- Relationship managers
- Wholesale sales reps
- Missionary sales reps
- Demand creators
- Business developers
- Merchandisers
- Trade marketing officers
- Marketing officers
- Sales supervisors
For more information, contact our Admissions Office at