Join us on Tuesday, April 28 at our Athens campus for an insightful presentation exploring how innovation in business models is shaping the future of sports tourism.
This event, titled “Business Model Innovation in Sports Tourism: Analyzing Value Creation through OLI’s Business Model Canvas (BMC)”, will examine the dynamic relationship between industry trends and strategic business design, with a focus on both the practical and theoretical applications of the Business Model Canvas.
The event is organized by Hellenic American College / Hellenic American University in collaboration with OLI Sports Tourism, a leading sports tourism and event management agency in Greece with an international reach, creating tailored sports travel and event solutions for sports teams, academies, schools, companies, and active travelers.
About the Presentation
As sports tourism continues to grow rapidly on a global scale, organizations are challenged to rethink how they create, deliver, and sustain value in an increasingly competitive and experience-driven market.
Drawing on the widely recognized framework developed by Alexander Osterwalder, this presentation will explore how the nine building blocks of the Business Model Canvas can be applied to analyze and innovate within the sports tourism ecosystem.
Participants will gain insights into:
- Designing compelling and differentiated value propositions
- Aligning key resources, activities, and strategic partnerships
- Developing sustainable and adaptable revenue models
- Responding effectively to evolving consumer expectations and global mobility trends
At the heart of the discussion is business model innovation as a driver of competitive advantage. The session will highlight how organizations can move beyond incremental improvements and reimagine their value creation strategies to unlock new opportunities in emerging and niche segments of sports tourism.
Special emphasis will be placed on:
- Experiential value and customer engagement
- Co-creation with stakeholders
- The integration of local and global networks
Bridging academic insight with real-world application, this session offers valuable perspectives for both professionals and students interested in strategy, tourism, and innovation.
Speakers:
Ioannis Mostrios - CEO & Founder, OLI Sports Tourism
Andre Gutierrez - Senior Director, Brand Partnerships, OLI Sports Tourism
Panagiotis Kratimenos - Director of Marketing, OLI Sports Tourism
Moderator:
Dr. Pete Tsolis - Director of Business Programs and Assistant Professor,
Hellenic American University
Event Details
- Date: Tuesday, April 28
- Time: 19:00 – 20:00
- Venue: Hellenic American College
22 Massalias Street, Athens
6th Floor Conference Room - Language: English
- Registration: RSVP required via the event’s registration form
Admission is free of charge.
