Cristina Stribacu will talk about the start-up she co-founded, an export-oriented premium brand of extra-virgin olive oil (EVOO) named LIÁ. During her talk, Ms. Stribacu will share her experience in rebranding the product to market it internationally and discuss the challenges she faces exporting EVOO abroad.
The event is being organized by the Hellenic American College (HAEC) Bachelor of Science in Business Administration program in cooperation with Hellenic American University (Manchester, NH, USA) as part of the Young Entrepreneurs Series. It is the first talk in the Young Entrepreneurs Series for the 2014-15 academic year, which this year focuses on the success stories of Greek entrepreneurs who market and export Greek traditional products.
The talk will take place on Wednesday, December 3rd, from 19:00 to 20:30, on the 8th floor of our building at 22 Massalias Street, Athens.
The lecture will be held in English and is free of charge.
To reserve a place, email at
Cristina Stribacu Co-Founder and CEO at LIÁ
Cristina studied Italian Language and Culture in Italy and Art History in the UK. Her interests in art, together with her entrepreneurial spirit, resulted in the creation of LIÁ, a Premium Extra Virgin Olive Oil startup which she runs with her brother Constantinos, an olive cultivator.
