Photo by Karolina Grabowska: B-Cube initiative is offering a free workshop on “How to Reposition Your Company or Non-Profit”. The workshop will be offered by André Gutierrez, senior advisor to Gargiulo + Partners, a communications advisory firm.

Mr. Gutierrez will share how to reposition your company or nonprofit for future growth and development, including tried-and-true practices used by leading branding agencies globally to undertake this kind of initiative. In addition, he will share several case studies from his career as a brand marketing strategist in NYC.

The event will be held on Wednesday, January 17, 2024, at 18:00, at Hellenic American College (Conference room, 6th floor), 22 Massalias Street, Athens. 

HOW-TO events are coordinated by market experts and faculty members with diverse backgrounds. They’re geared to young innovators and aspiring business individuals who wish to broaden and strengthen their skills and professional profile to succeed in a demanding, competitive work environment. 

B-Cube is an initiative developed by Hellenic American University that offers knowledge, networking, and mentoring resources for innovation and entrepreneurship. 

Who could attend:  

  • Senior-level professionals (including human resources and marketing department management)
  • Entrepreneurs
  • Graduate students interested in entrepreneurship
  • Executives from all backgrounds
  • Individuals interested in gaining a 360˚ view of the business world

Language of instruction: English

Register through the official event’s form.

Admission is free of charge.

Speaker’s Short Bio: 

André GutierrezAndré Gutierrez serves as a senior advisor to Gargiulo + Partners. He has more than 25 years of experience in strategic communications consulting, brand-building and business development.

André has advised on several groundbreaking communications initiatives. Prominent examples include successful brand-repositioning projects with international public companies and non-profit entities, such as Banco Santander, Telefonica, and Right to Play. He has also helped pioneer "sonic branding," that ism the strategic use of music, sound and voice as brand-building tools, with clients like Verizon and ANZ Bank. Other successful projects include spearheading award-winning branded content/communications initiatives with Bank of the West, The NAMES Project Foundation and Pfizer.

André resides in Athens, Greece, where he started his career teaching English and preparing students for study and work in the U.S. and U.K. He holds a B.S.F.S. from Georgetown University's Edmund A. Walsh School of Foreign Service, and an M.A. from the Middlebury Institute of International Studies at Monterey. André speaks fluent Spanish and is conversant in Greek.

Image: Photo by Karolina Grabowska: