A series of strategic and operational marketing webinars delivered to member companies of the ELLA-DIKA MAS initiative

1 June 2021, 7:28 am

A series of strategic and operational marketing webinars delivered to member companies of the ELLA-DIKA MAS initiative

Over 50 marketing directors, senior executives and owners from 18 member companies of the ELLA-DIKA MAS initiative recently took part in a series of strategic and operational marketing webinars delivered by Dr. Damianos Giannakis, Associate Professor at Hellenic American University.

The initiative is an association of Greek-owned and Greek-headquartered companies which have been certified by EUROCERT, a 100% Hellenic Certification Organization, with a multinational character, so as to be awarded with the logo «ΕΛΛΑ-ΔΙΚΑ ΜΑΣ». The 60+ member companies produce many of the most widely recognized and popular products in Greece. Among the webinar’s participants were the President of the Administration Board, Agis Pistiolas, the Vice-president of the Board, Michael Tsaoutos, the secretary of the Board, Athanasia Dakou, the member of the Board, Thomas Apostolidis and the Executive Director, Anna Papadimitriou.

The three-session series, entitled “Recovery Strategies and Product Repositioning in the Post-Pandemic Market” explored questions of strategic marketing, the customer journey, and the customer experience in today’s changed business environment. Material for the sessions included an array of case studies and the participants’ own marketing communications plans.

For Hellenic American College/Hellenic American University, the webinars reflect the importance it has placed on building strong ties with the business communities in both Athens and Nashua, New Hampshire. As Dr. Giannakis notes “the webinars are just the latest step in our efforts to create academic-business partnerships and synergies”, a process, he says, that began soon after the University was founded. The workshops complement the University’s outreach initiatives such as the corporate scholarship program. Nearly 100 employees from companies in Greece, from Novartis and Diageo to the Athens International Airport have benefited from the program. “Building relations with local businesses benefits the companies’ employees and the University’s students” Dr. Giannakis says. Managers, he explains, get exposed to trending developments in management thinking and research while students benefit from opportunities for placement and field research with companies.

The marketing webinars are just the first in a series of management workshops that the institution is planning to offer to other professional bodies and industry groups.

Image: A series of strategic and operational marketing webinars delivered to member companies of the ELLA-DIKA MAS initiative